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View from the Ridge May, 2010
In This Issue
The 4 Keys to Boosting Employee (and Customer) Engagement
Upcoming Events and News
What has Cherryll been doing? 

Cherryll has been speaking to East Bay Human Resources groups about compensation planning... and chocolate!

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Along with spring growth and longer, sunnier days, we are slowly emerging from very difficult economic times. We're not "back to normal", nor will we be anytime soon, however it is important to plan now for growth. Companies who will thrive in the future are positioning themselves and their employees for success today. 
 
In this newsletter, you will find not only excellent ideas for engaging employees, but an article covering a presentation Cherryll did, and a video where she talks about loyalty from the employee perspective. 
  
 
 
 
Wise are those who learn that the bottom line
doesn't always have to be their top priority. 
~William Arthur Ward
 

The 4 Keys to Boosting Employee
(and Customer) Engagement 
 
There is much discussion about engaging our employees and customers, and most of us believe we understand "engagement". There are hundreds of academic and professionally well-crafted definitions. My definition of employee engagement is, "discretionary effort made with enthusiasm, positive feelings, and involvement. "
 
The key here is that it requires positive effort given by the employee. While in the past couple of years, we have seen an increase in productivity per employee, this may or may not be a reflection of a more "engaged staff". They could simply be scrambling, terrified of losing their jobs!
 
Consider the impact of employee engagement to the bottom line. A recent Towers Perrin study reports that "firms with the highest percentage of "engaged employees collectively increased operating income 19% and earnings per share 28% year over year. Simply put, it makes good business sense. 
 
As the economy recovers, employers will begin hiring and competition for the "best employees" will become fierce. This compounded with the fact that most companies are operating with a leaner, more productive team of their best people means every employee is critical.
 
To learn the 4 Keys to tap into that "discretionary effort" of your employees click here for the full article!
 
 
 
Cherryll is currently booking her 
 Summer/Fall 2010 Speaking Schedule.
If your association or organization would like to hear
a dynamic presentation on current
Human Resources & Compensation issues and trends
from an expert who is knowledgeable, entertaining and
thought-provoking, please contact us.
 
In addition, we have several Workshops and Seminars
customized to meet the specific
training needs of your organization.
 
For more information, contact Cherryll today
 
 
 
 
Your Business is Our Business
 

 
You know you should hire the "right" people, but do you know why?  Watch Cherryll's 10 minute interview on employee loyalty to learn more about the importance of training and engagement. 
Did you know that Cypress Ridge Solutions does comprehensive salary surveys for industry associations?  If you could benefit from compensation information, pay practices and benefits data specific to your industry, please suggest that your association contact us for more about this valuable service. 
 

 
Last year, Cherryll spoke at the National Shoe Retailers Association's annual conference.  One of the things she talked about was how to create employee handbooks and policy manuals for your company.  In the latest issue of their magazine, Shoe Retailing Today, they included an article on her presentation!  You can download and read the article here.
 
 

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